Goodget is a social enterprise that sets up projects in emerging countries, focusing on sustainability and protection of the environment. One of the first projects of Goodget was situated in Ghana and focused on last mile distribution of solar lamps and other practical, innovative products. Goodget trained local (mainly woman) entrepreneurs to sell the life improving products – called goodgets! – and tested different sales methods and channels.
Global Projects was involved in this project from 2012 untill 2015 and conducted market research in Ghana on renewable energy and provided technical assistance and advised on the implementation and support of Goodget International B.V. in Ghana. Global Projects was also responsible for the organizational development of Goodget Ghana: facilitated the registration of Goodget Ghana, assisted with logistics, set-up the office and assisted with the recruitment of staff. She also supported the local team with communication, marketing and promotion, sales and project management. Besides Global Projects represented Goodget to various stakeholders and assisted Goodget with the set-up of new partnerships and with writing successful funding proposals.
Currently Global Projects is involved in a new Goodget project: Blue Harvest Ghana. This project focuses on the influx of seaweed along the Ghanaian coastline. Blue Harvest Ghana wants to add value to seaweed by harvesting, processing, and selling it with the help of the local fishing communities.
In 2017 Global Projects assisted Goodget on a research field trip to Ghana. This was possible within the framework of Making Africa Work, a Dutch government funded programme that aims to create jobs in five African countries (Ghana, Kenya, Morocco, Rwanda and Sierra Leone) by supporting entrepreneurs with good ideas. The ultimate goal of this programme was to develop 40 bankable business plans. Goodget was one of the entrepreneurs that was asked to sent in a business plan based on their research in Ghana. With the plan Goodget won one of the prices of Making Africa Work; price money and leads to possible investors. In the coming months Goodget will investigate the feasibility of its plan and will make a decision to start the project or not.
Goodget won the Dutch Sustainable Hero Award from EY (Ernst&Young) and the FMO Award from the Dutch Development Bank and was finalist in the ASN Wereldbank Prijs competition.
Product presentation of Goodget Ghana at Labadi village, Ghana
The making of ... a cooking stove